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Get To Know The Designer – Susan

Meet Susan, one of our talented designer with 14 years of experience in interior design. In this Q&A, Susan shares insights into her design philosophy, the latest trends, and how she transforms client visions into beautifully functional spaces.

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Could you tell us a little about your background?

I’ve accumulated 14 years of experience in the industry, having graduated with a degree in Interior Design from university in Cambridge. My career began in a successful mid-to-high-end bathroom showroom, where I honed my skills. After four years, I transitioned into luxury kitchen design, but I quickly realised that bathrooms offered a more dynamic and creative challenge.

Today, I enjoy working in the fast-paced environment of London, with one of my earliest mentors, and designing for the UK’s top bathroom retailer!

west one bathrooms amiata lifestyle
West One Bathrooms Fluted Vanity Meet the Designer

What would your dream bathroom look like?

My dream bathroom would be one that combines luxury and functionality, with a rich and inviting aesthetic. I’m particularly drawn to Calacatta Viola marble for its striking, intricate patterns, which create a sense of both sophistication and warmth. To complement this, I would opt for a dark wood fluted vanity unit to introduce an organic texture and depth. Bronze fixtures and fittings would add an elegant, timeless touch to the space.

For the shower, I would incorporate a built-in bench for comfort, a cascade shower head for a spa-like experience, and a Sunshower—a unique feature that combines infrared heat and natural light to promote relaxation and wellness. The result would be a serene yet luxurious retreat. This combination of materials would result in a bathroom that feels both luxurious and serene, offering a perfect retreat for relaxation.

What defines you as a designer? 

I would say my strength lies in listening. Understanding a client’s vision and translating it into a beautifully functional space is key. I take their ideas, refine them, and offer creative solutions that align with their budget. My role isn’t just to create a visually appealing bathroom but to ensure it enhances their lifestyle.

I define a project as a success when we have not only met the client’s brief but also exceeded their expectations. When the client is happy and feels that the final result goes beyond what they envisioned, that’s when I consider the project a true success!

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Hatching Green 1

What’s your approach to designing small or awkwardly shaped bathrooms?

I always begin by addressing the non-negotiables, such as the location of the W.C. soil pipe and the positioning of the joists. Understanding these structural elements allows me to identify both the limitations and possibilities of the space. From there, I focus on how to enhance the layout and maximise functionality. This might include creative solutions like making a feature of architectural elements—such as incorporating a large bay window—to not only optimise the space but also add visual interest and character. The goal is to create a bathroom that feels spacious, functional, and visually appealing, regardless of its size or shape

Tell us about going the extra mile for a client

Absolutely! One of the most rewarding parts of my job is making seemingly impossible design ideas a reality. Many clients assume they can’t have a wet room, but in most cases, it’s entirely feasible with the right planning. Another example is when a client wanted both a separate shower and a bath but didn’t think they had the space. By incorporating additional internal stud walls, we were able to fit both while cleverly utilising the layout to accommodate the basin and W.C.

Problem-solving like this is what makes design so fulfilling!

Meet The Designer – Susan Roach – Moodboard 02

If you’d like to contact Susan to help with your bathroom, she is based in our Clerkenwell showroom.

Here is just a snippet of projects Susan has completed…

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