How would you describe the Primo Lux collection?
Primo Lux is the new 70s suite. Colours in ceramics are making a big come back, especially in shower trays where we can match floor tiles or glossy black pans for the ever so popular black tap bathrooms.
With the contemporary lines that the Primo Lux Collection offers and its matt finish due to being made entirely from Solid Surface, there is every modern element ticked but now with the growing colours available for this range, the nostalgic bathroom is coming to life.
Many customers have moved away from Chrome brassware and we expect to see the same shift in sanitary ware. White is out and the colour is the key.